The Allure | Soundtracking
Topshop + Topman Chicago
This weekend, ultra hip British retailer Topshop opened its second flagship U.S. store in the Second City of Chicago. Its prime location at the Water Tower end of Michigan Avenue's Magnificent Mile drew and endless stream of eager shoppers looking for something to spice up wardrobes no doubt overloaded in H&M and Forever 21.
Dialogue Incorporated had the luxury of being on hand for the festivities, supplying a rock heavy soundtrack to massage shoppers' ears while they picked from Fred Perry-esque polos, patterned button-ups, loafers, tweed blazers and vintage-y winter sweaters. If it is your desire to emulate the style of MGMT, Vampire Weekend or Oasis—let's admit it, the music may be shit, but the Gallaghers have decent threads—Topman is the outfitter for you.
Sorry ladies, I didn't spend anytime scoping the fall fashions for women. But the Topshop brand presence out weighs Topman two floors to one, so between the lingerie and personal shopping services in the basement and the sprawling women's section on the main floor, you'd be hard pressed to walk out of there empty handed.
Musically, I took it as an opportunity to stretch out sans a dance beat—but that doesn't mean it wasn't upbeat and ripe for hip shaking. Arcade Fire and the Black Keys mingles with the Yeah Yeah Yeahs, and Queens of the Stone Age, The Kills and Metric chimed in too. In short, it was a blast. And I thought it complemented the Topshop brand brilliantly—to use the stereotypical British parlance.
Here are five highlights—one for free download—of how I translated Topshop + Topman into sound.
—Joshua P. Ferguson
Mystery Jets "Serotonin"
This band of Brits put out one of my fave records of 2010 and feature heavily in Topshop's every day soundtrack. I noticed they were sorely lacking on material from the group's latest LP, so I saw it fit to throw its title track into the mix.